September is Life Insurance Awareness Month, a great time to discover the true value of life insurance. Given the unprecedented economic events of the past two years, many individuals and business owners are understandably anxious about what the future holds and are looking for assurances of financial security. While everyone’s financial needs and objectives may be different, they often share one common theme: the need for peace of mind in these uncertain times. Life insurance helps provide financial protection – and the peace of mind that comes with it – for your family, your loved ones, and your business.

In the event of your unfortunate premature death, life insurance would provide money so that your family or business can continue to manage expenses, such as mortgage payments, legal or medical bills, and outstanding debts. Individual life insurance can also provide useful living benefits as a financial tool. Whether purchased individually or through the workplace, life insurance can play a fundamental role in most people’s plans for financial security.

The protection and wealth-enhancing benefits of Whole Life insurance in particular make it a comprehensive financial tool. Its great value is enhanced by its flexibility, which enables it to be customized for a variety of consumer needs. Whole Life’s premium flexibility is provided by premium and dividend* options. The loan feature and the ability to withdraw dividends provide readily available liquid assets. Together, the guaranteed cash value, guaranteed death benefit, and guaranteed premium provide a solid foundation for financial protection and the building of wealth in a turbulent and uncertain world.

If your workplace offers life insurance, it's a great place to start to get protection for family and loved ones. Many companies offer you the opportunity to select the benefits you choose to get through the workplace, usually beginning in September and continuing to the end of the year. You don’t typically need a medical exam to enroll and your employer has done the legwork of finding a quality plan to offer its employees.

And, as an employer, offering life insurance to your associates can help you to improve recruitment, retention, and employee satisfaction by maximizing the use and power of workplace benefits coverage.

Whatever form of life insurance you choose, and however you choose to purchase it – either as an individual or through the workplace – you can be assured that it will be a decision that will deliver benefits now and in the years to come.